301 and 302 Redirect. Difference between 301 and 302 redirects in SEO

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301 and 302 Redirect

Definition of 301 and 302 Redirect

301 redirect basically means that the page has been moved to a new location permanently. A 302 redirect means that the page has been moved to a new location  but the move is only temporary. Search engines need to figure out whether to keep the old page, or replace it with the one found at the new location

301 and 302 redirect

How 301 & 302 Redirects Impact SEO

When 301 is used , Google removes the old page from their index and most value (link equity) from that page is transferred to the new one.

It is important to note that every time  when a page is move from one URL to another, it will take search engines some time to notice the change and see any potential impact/change in rankings.

When a 302 redirect  is used correctly,will not hurt your SEO efforts. When this redirect is used, the original page remains indexed in Google and no value (link equity) is transferred to the new URL because Google knows this is just temporary. Thus you’ll retain any rankings, traffic value, and authority that page might have.

301 and 302 redirect

Where problems tend to rise is when people don’t know the difference between the two and they choose a 302 to redirect a site permanently.

301 and 302 Redirect

301 and 302 Redirect

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