Pay Per Click (PPC) & Google Adwords
·This is Why You Need Google Ad Words for your Business
In the last century, the tools for marketing your company have changed dramatically. Some of the older conventional advertising methods such as newspaper advertising still apply and still heeds results but wouldn’t it be great if you could place an advert, target your specific audience and track it’s exact results. Something that shows you exactly what you are getting for your money? Well now you can! It’s called AdWords. Ad Words is the new advertising kid on the block that has everyone talking.
15 reasons why we would strongly recommend Ad Words for your advertising campaign:
·Being visible online is a must
A large section of the population does market research online before purchasing a product. By not having your product visible online, you give your competitor the upper hand. People spend around 2/3rds of their day online making it the perfect platform to reach your ideal customer.
·Making use of Keywords
Using keywords is fundamentally important when it comes to marketing online because of search engines. Besides the fact that your company or product can be found easily by potential clients, you also have the ability to change out keywords in your AdWords Ad campaign when the need arises.
·Reach your target audience
Back in the day you were unable to say if you reached your audience when placing an ad with conventional advertising. But with AdWords the control is in your hands. They give you the opportunity to choose your demographic and geographic audience for your product/service.
·Value for money
Have a strict advertising budget? No problem, with AdWords you have the ability to set a budget for your ad ensuring that you do not overspend. By implementing conversion tracking you can track your ROI.
·Get your Ad displayed everywhere
Display your adverts on all relevant networks including shopping networks, search network, etc, pertaining to your product/service.