A Comprehensive SWOT Analysis of Walmart; Strengths, Weaknesses, Opportunities, And Threats For Walmart

Walmart is one of the largest and most well-known retail companies in the world. With over 11,000 stores worldwide, Walmart has a significant presence in many countries and is a major player in the retail industry.

In this article, we will conduct a SWOT analysis of Walmart in 2019 to understand the company’s strengths, weaknesses, opportunities, and threats.

Strengths of Walmart

One of Walmart’s biggest strengths is its vast network of stores and distribution centers. With over 11,000 stores in 27 countries, Walmart has a significant reach and can effectively serve customers both in-store and online. Additionally, Walmart’s size allows it to negotiate lower prices from suppliers, which in turn can be passed on to customers in the form of lower prices.

Another strength of Walmart is its strong brand recognition and reputation. Walmart is widely recognized as a trusted and reliable retailer, which has helped the company establish a strong customer base. The company’s focus on customer satisfaction and value is also a key strength, as Walmart works to ensure that its customers have access to the products they need at a reasonable price.

Massive Global Footprint: Walmart operates in 27 countries and has over 11,000 stores worldwide. This massive global footprint gives the company a significant advantage in terms of reach and scale.

Wide Range of Products: Walmart offers a wide range of products, including groceries, clothing, electronics, and more. This variety of products attracts customers and keeps them coming back.

Weaknesses of Walmart

One weakness of Walmart is its reputation in regards to worker treatment and working conditions. The company has faced criticism from workers and labor organizations regarding low wages and poor working conditions. This has led to increased scrutiny and negative media attention, which can harm the company’s reputation and potentially lead to decreased customer loyalty.

Another weakness of Walmart is its dependence on a small number of suppliers. This dependence makes the company vulnerable to disruptions in the supply chain, which can impact the availability of products in stores and online. Additionally, this dependence also leaves the company vulnerable to price increases from suppliers, which can in turn lead to higher prices for customers.

Limited Online Presence: Despite its recent expansion into e-commerce, Walmart’s online presence is still limited compared to other retailers. This limits the company’s ability to reach customers who prefer to shop online.

Competition from Online Retailers: Walmart faces stiff competition from online retailers such as Amazon, which can offer a wider range of products and more convenient shopping experiences.

Opportunities of Walmart

One opportunity for Walmart is the growth of e-commerce and online shopping. As more and more consumers shift towards online shopping, Walmart has the opportunity to expand its online presence and reach new customers.

Additionally, the company can also use its vast network of stores and distribution centers to offer faster and more convenient delivery options, which can help to attract and retain customers.

Another opportunity for Walmart is the potential for international expansion. As the company continues to grow, there may be opportunities for Walmart to expand into new markets and reach new customers. This could potentially help the company to mitigate some of the risks associated with dependence on a single market.

Partnership with Tech Companies: Walmart could form partnerships with tech companies to improve its technology and logistics capabilities. This could help the company stay ahead of the curve in a rapidly changing retail landscape.

Focus on Sustainability: Walmart has the opportunity to position itself as a leader in sustainability by reducing its environmental impact and supporting sustainable practices throughout its supply chain.

Threats of Walmart

One threat to Walmart is the growing competition from other retailers, both brick-and-mortar and online. As more retailers enter the market, Walmart may face increased competition for customers and market share.

Additionally, other retailers may also offer similar products at lower prices, which can impact Walmart’s ability to retain customers and remain competitive.

Another threat to Walmart is the impact of economic downturns and recessions. As a retailer, Walmart is vulnerable to changes in consumer spending, which can impact sales and profitability. During economic downturns, consumers may cut back on spending, which can impact sales and lead to decreased profitability for Walmart.

Government Regulations: Walmart is subject to a range of government regulations, including labor laws, environmental regulations, and more. These regulations can increase the company’s costs and impact its operations.

Changing Consumer Trends: Changing consumer trends, such as a shift toward online shopping, can impact Walmart’s business and revenue. The company must be vigilant in tracking and adapting to changes in consumer behavior to remain relevant and competitive.


In conclusion, Walmart is a large and well-established retail company with a significant presence in many countries. The company has strengths in its vast network of stores, strong brand recognition, and focus on customer satisfaction and value.

However, Walmart also faces challenges in terms of its reputation regarding worker treatment, dependence on a small number of suppliers, and competition from other retailers.

Despite these challenges, Walmart also has opportunities for growth in e-commerce and international expansion, and the company will likely continue to be a major player


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