Quick Email Marketing Tips: How To Send Marketing Emails Like A Pro
Write a Killer Subject Line
Subject lines should inspire readers to take action. So, include power words that motivate audiences to open and click
Use Preview Text before Sending
Preview text appears in some email clients after the subject line. Usually, this space will be filled with copy from the email itself, if no preview text is specified. Leaving it blank is a missed opportunity, though, as it offers a chance to give your subject line more context.
Send Email at the Best Times for Higher Open Rates
The best time to send email will differ depending on your audience. But, there’s been plenty of research done to give us some solid starting points. Follow these guidelines
Make it personal, not as your company.
When you send email from a real person, your email open rate increases. Example;
Sender name: Paul Kimani , Sender email address: pkimani@company.com
Instead of:
Sender name: Sales Team , Sender email address: sales@company.com
Include interesting links and CTA
Place one or more of your clickable elements — whether it’s a CTA button, a text link, or a clickable image near the beginning of your email.
Keep It Brief
Whether you’re writing subject lines or body copy, make everything as long as it needs to be, and no more. Here are some basic guidelines to foll
Use Emojis
Emojis are more than just fun illustrations. They can actually help improve opens on emails. Statistics shows that brands that are using emojis have seen a 56% increase in their unique open rates.
