7 Quick Email Marketing Tips:  How To Send Marketing Emails Like A Pro

Write a Killer Subject Line

Subject lines should inspire readers to take action. So, include power words that motivate audiences to open and click

Use Preview Text before Sending

Preview text appears in some email clients after the subject line. Usually, this space will be filled with copy from the email itself, if no preview text is specified. Leaving it blank is a missed opportunity, though, as it offers a chance to give your subject line more context.

Send Email at the Best Times for Higher Open Rates

The best time to send email will differ depending on your audience. But, there’s been plenty of research done to give us some solid starting points. Follow these guidelines

Make it personal, not as your company.

When you send email from a real person, your email open rate increases. Example;

Sender name: Paul Kimani , Sender email address: pkimani@company.com

Instead of: 

Sender name: Sales Team ,  Sender email address: sales@company.com

Include interesting links and CTA

Place one or more of your clickable elements — whether it’s a CTA button, a text link, or a clickable image near the beginning of your email.

Keep It Brief

Whether you’re writing subject lines or body copy, make everything as long as it needs to be, and no more. Here are some basic guidelines to foll

Use  Emojis

Emojis are more than just fun illustrations. They can actually help improve opens on emails. Statistics shows that  brands that are using emojis have seen a 56% increase in their unique open rates.