Google ranking dropped dramatically? Here are why..
SERP ranking, or search engine results page ranking, is a system used by Google and other search engines to rank websites based on their relevance to a user’s search.
Ranking can be affected by a variety of factors, including website content, website optimization, backlinks, and user engagement.
A sudden drop in ranking can be caused by any number of issues, and can be difficult to diagnose and repair.
Ranking can drop for a variety of reasons, but it is most often due to a website not being compliant with Google’s guidelines or because of a penalty.
Whatever the reason, one thing is for sure – websites that saw a drop in ranking need to take action to fix it.
If your website’s ranking has dropped, here are four things you can do to improve it:
1. Audit your website
The first step is to audit your website. This means checking your website for any errors or problems that may be causing your ranking to drop.
Some things you need to check for include:
- Broken links
- Errors on your website
- Poor website design
- Slow website speed
2. Optimize your website
Once you’ve identified any problems with your website, you need to start optimizing it. This means making changes to improve your website’s ranking.
Some things you can do to optimize your website include:
- Optimizing your website for search engines
- Adding keywords to your website
- Optimizing your website for mobile
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Promote your website traffic
Another way to improve your website’s ranking is to promote website traffic. This means getting more people to visit your website.
There are several ways you can increase website traffic, including:
- Creating informative blog posts
- Optimizing your website for social media
- Creating marketing campaigns
4. Improve website usability
The last thing you can do to improve your website’s ranking is improve website usability. This means making your website easy to use and navigate.
Some ways you can improve website usability include:
- Simplifying your website design
- Organizing your website content
- Making your website responsive
What Causes Google SERP Ranking Drop?
Google’s ranking of webpages is determined by a complex algorithm that takes into account over 200 factors. One of the most important of these factors is how often a page is visited. If a page is found to be irrelevant or spammy, it will be ranked lower by Google.
Google has been known to make sudden changes to its ranking algorithm, which can result in a page’s ranking dropping overnight. This can be disastrous for a website that relies on traffic from Google to generate revenue.
What Affects Google’s Ranking?
There are many factors that can affect Google’s ranking of a web page. Some of the most important factors are:
-The quality and relevance of the content
-The number of links to the page
-The age of the page
-The number of visitors to the page
-The location of the server hosting the page
Note:
Google’s sudden ranking drop could be the result of changes to the search engine’s algorithm, or it could be a result of Google tweaking its algorithm to better serve its users.
Whatever the reason, websites that relied on Google traffic to bring in traffic should take this as a warning sign and find new ways to bring in traffic.
Why is my website not ranking well on Google?
There could be a number of reasons why your website is not ranking well on Google. Here are some potential reasons:
- Your website is not properly optimized for search engines.
- You need some backlinks pointing to your website.
- Your website is not updated regularly.
- Your website is not mobile-friendly.
- Your website content is not relevant to your target audience.
- Your website is not user-friendly.
- Your website has been penalized by Google.
If you are experiencing low website traffic or ranking, it is important to identify the root of the low traffic problem
How do you go about diagnosing a SERP rank drop?
There are a few telltale signs that your website’s search engine ranking position (SERP) has dropped. One sign is if you notice a sudden and significant decrease in website traffic.
Another sign is if you’ve recently made changes to your website (such as adding new content or revamping your design) and there’s been no change in how much website traffic you’re receiving.
If you’re experiencing one or more of these signs, your website may have lost its SERP ranking. The first step in diagnosing a SERP rank drop is to determine what may have caused it. T
here are several potential causes, including:
1. A recent Google algorithm update.
In June 2021, Google released an algorithm update that specifically targeted websites that were publishing low-quality content.
This update resulted in a lot of website owners seeing their website traffic and SERP ranking drop.
2. A problem with your website’s code or structure.
SEO experts sometimes refer to this as “technical SEO issues”. These issues can include problems with your website’s code, structure, and navigational elements. If your website has any of these issues, it will be difficult for Google to crawl and index your content, which can result in a SERP ranking drop.
3. Poor website content.
If your website contains low-quality or spammy content, Google may penalize your website by lowering its SERP ranking.
4. A low click-through rate (CTR).
If people aren’t clicking on your website’s search engine results, it sends a signal to Google that people aren’t interested in your content. As a result, Google may lower your website’s SERP ranking.
5. Your website is competing with too many other websites.
If your website is competing with too many other websites for the same keywords, it will be difficult for Google to rank your website at the top of the search engine results pages. As a result, your website’s SERP ranking may drop.
6. You’re not using the correct keywords.
If you’re not using the correct keywords on your website, it will be difficult for Google to understand what your website is about. As a result, your website’s SERP ranking
Conclusion
If your website’s rank has suddenly dropped, the first thing you should do is diagnose the problem. There are many possible causes of a SERP rank drop, so you’ll need to narrow it down.
Here are some tips:
- Check your website’s traffic. If your traffic has decreased significantly, that’s a sign that your rank has dropped for a reason.
- Use a SERP ranking tool to see where your website ranks compared to your competitors. If you’re no longer in the top few results, that’s a sign that your rank has dropped.
- Run a Google search for your website’s name. If your website doesn’t appear in the search results, that’s another sign that your rank has dropped.
- Use a tool like Google Analytics to see if your website’s organic traffic has decreased. If it has, that’s another sign that you’ve lost rank.
- Check your website’s backlinks. If your website has lost a lot of backlinks, that could be a sign that your rank has dropped.
If you’ve ruled out all of these possibilities, then your rank drop may be due to something else.
How can I increase my website ranking?
Google SERP ranking drop can be a result of many reasons. Among the most common reasons for a sudden Google ranking drop are updates to Google’s algorithms, a penalty from Google for violating its Webmaster Guidelines, or a decrease in the quality of your website content.
If your website ranking has suddenly dropped, there are a few things you can do to try to increase your ranking again.
First, check to make sure your website has not been penalized by Google. You can use the Google Search Console to check for any penalties and to see how your website is performing in Google search results.
If your website has not been penalized, focus on improving the quality of your website content. Make sure your content is original, well written, and useful to your audience.
Also, make sure your website is properly optimized for Google search engine results. Use the correct keywords in your website content and titles, and make sure your website is linked to from other high-quality websites.
If you follow these tips, you should see your website ranking start to improve again.
