Key features of a good website design

Simple is the best

Putting too many elements on the page may lead to distract visitors from the main purpose of your website. Simplicity always works in an effective web page design.


Consistency in website design matter a lot. Give your attention to match design elements throughout each of the pages. It can be understood that your fonts, sizes, headings, sub-headings, and button styles must be the same throughout the website.

Typography & Readability

No matter how good your design is text still rules the website as it provides users the desired information. You should keep your typography visually appealing and readable for visitors, along with tricky use of keywords, meta-data, and other SEO-sensitive elements.

Mobile compatibility

Keeping in mind the ever-growing usage of smartphones, tablets and phablets, web design must be effective for various screens. If it doesn’t support all screen sizes, you’ll lose the battle to your competitors.

Color palette and imagery

This necessitates you to pick a perfect color palette for your website which can create a pleasing atmosphere, thus leaving a good impact on visitors,poor color combination causes distraction.

Easy loading

No one likes the website that takes too much time to load. So take care of it by optimizing image sizes, combing code into JavaScript file as it reduces HTTP requests.

Easy Navigation

Study shows that visitors stay more time on the websites having easy navigation. Consider creating a logical page hierarchy, using bread scrums, and designing clickable buttons.


The ultimate purpose of the visitors is to get information, and if your website is able to communicate to your visitors efficiently, most probably they would spend more time on your website.

SEO Kenya Agency


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