4 Actionable Keyword Research Tips
1. Generate Keyword Ideas with Google Suggest
There are many SEO tools that can help with your keyword research but Google is a great keyword research tool even shows you the most frequently searched terms when you start typing in search keywords in the query box:
How to use Google Suggest as a means of keyword research is just typing keyword and google will autosuggest other related keyword phrases
No matter which tool you use, chances are the tool has a way of getting the data from google itself. If used well, you can mine keyword ideas that allows you can input in your content as other target keywords. Google has other tools like
Google search console that provide in-depth information to analyze the competitiveness of the keywords you’re trying to rank for.
2. Answer the Public
Writing good quality articles isn’t easy, particularly when evergreen content seems to have additional requirements for making a good impression and not looking like junk. It takes vision to maintain relevance over time.
Answerthepublic can be used as a free keyword research tool very easy. It is a site that suggests questions people would ask on a different topic or keyword that you insert, which you can materialize in new keywords or – why not? – in new content ideas.
3. Analyze Your Competitor’s Important Keywords
The whole point of SEO is to outrank your competitors on search engine results. But before you can create a plan to outrank your competition, you need to find out who your competitors are and how they rank for the keywords you’re targeting.
With Keyword Research Tools like Ahrefs, Ubersuggest and SEMrush, you can enter your competitors’ URLs and these tools will analyze your rankings for particular keywords vs. your competition.
4. Target Longtail Keyword Phrases
Long-tail keywords are keywords that are more specific and usually longer than more commonly searched for keywords. For instance, the term “shoes” alone could refer to anything from sports shoes to official shoes — not exactly a niche audience.
Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. To optimize content for the right people, it’s important to be specific. “Shoes” is good, but “Women shoes” is better, and “Nike women’s running shoes” beats them all.
Longtail phrases also tend to have lower competition in search results, increasing the odds of higher page ranks in Google.