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Google penguin update  generally  tracks spam focusing on backlinks  and low quality external links for both  off page and on page. The aim is to improve the quality of Google search results.

Penguin update places the greatest emphasis on the quality of links and reduction of all types of spam for both backlinks and keywords. The things that you should omit are black hat SEO techniques like:

• Buying links
• Exchanging links
• Building unnatural links
• Guest posting on blogs unrelated to your niche
• Keyword stuffing
• Over-optimization of anchor text

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Backlinks, guest post, article, comments, forum posting, blog submit  should acquired in a natural ways as Google recommends

 

But people  do not follow googled guidlines and  unnatural link building. Many use bots and  software  to generate links. If bots and software generate 1000 links in a days, that is impossible in nature way  and  these are signs of  unnatural backlinks.

Using spammy PBN (Private blog network)  can get your website penalized by google

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This work purpose is to bribe/dishonestly persuade (someone) to act in one’s favor by a gift of money

You pay a person for the links to generate on his site and other site

These type of links are irrelevant links and dangerous for your site
These type of links nor in real sense etc
also penguin target these links…

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Keyword stuffing is when someone attempts to manipulate their position in the search results by using keywords again and again. Search engines can tell when keywords are abnormally distributed throughout the text or in a website’s meta tags.

If the same keywords follow one another too closely, the search engine will penalize the website and it will then appear lower down in search results. This is the effect of penguin algorithm update

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Google penguin  is able to detect relevant backlinks and contents of any website. Irrelevant sources of content  or backlinks are considered to be spam.

Links from low-quality domains don’t add value to your content and this causes a search engine ranking manipulation and thus Google catches this action and punishes the site for this activity.

Summary

Google had become more  keen and is a ware on link building activities. It is therefore best practice to:

• Focus on creating exceptional content that people want to link to.
• If infographics are an important part of your SEO strategy, make sure you always combine them with quality written content.
• Be selective in where you guest post and make sure the blog doesn’t link out to spammy sites.
• Link naturally.  Google does  expect to see a healthy ratio of links with keyword-rich anchor text and anchor text that isn’t stuffed with keywords.