Practical Small Business SEM Tips
What Search Engine Marketing Means
SEM or Search Engine Marketing is a quite effective way of increasing your search engine visibility and attracting highly targeted traffic to your website. Investing in SEM is a way for businesses to increase their exposure and produce fast marketing results.
Search Engine Marketing is a method of promoting a business using paid ads that appear on the Search Engine Results Pages (SERP).
Advertisers bid on keywords that users enter while searching for certain products or services.
Practical Small Business SEM Tips
1. Use keywords that speak to your client persona.
2. Know your audience better than anyone.
3. Be the go-to resource in your industry.
4. Produce blog content consistently.
