SEO Essentials

  • Relevancy

Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer or more complicated queries.

How search engines provide these results is influenced by the relevance you have provided on your website.

  • Content Quality

You should regularly publish helpful, useful articles, videos or other types of media. Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords focus on the user experience.

  • User experience

You need an easily navigable, clearly searchable site with relevant internal linking and related content. All the stuff that keeps visitors on your web page and hungry to explore further.

  • Speed

Slow page speed creates a poor user experience, which is why Google takes page speed into consideration as a ranking factor. Generally you will need to:

  • Minimize HTTP requests for the different parts of the page, like scripts, images, and CSS.
  • Reduce file size by compressing them and combine common files to reduce requests.
  • Have both CSS and JavaScript load simultaneously.
  • Make JavaScript load after important files have.
  • Cross-device compatibility

Your website and its content should be equally optimized for any given screen size & device. Google has stated that responsive design is its preferred method of mobile optimization.

  • Internal linking

This may lead to higher trust signals for Google:

Internal linking advantages:

  • Provides further reading options.
  • This can help reduce your bounce rates with relevant content
  • It helps to improve your ranking for certain keywords.
  • It helps Google crawl and index your site.
  • Authority

This will create trust between you and your users. Traditionally a link from an authority website is very valuable, the more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.

  • Meta descriptions and title tags

Though it won’t improve your ranking that much, it is something you should definitely use before publishing an article as it can help increase your chances of a searcher clicking on your result.

  • Properly tagged images

Many people forget to include the alt attribute when they upload images to their content, by describing your image in the alt text as accurately as possible it will increase the chances of your images appearing in Google Image search.

  • Headlines

The headlines for your articles should be under 55 characters to ensure their complete visibility in SERPs. Make sure they’re snappy, attractive and as descriptive as possible, do not promise something that the content doesn’t deliver.

  • Comments

Regular commenters engaging in dialogue under your posts shows that visitors care enough about your content to either make their own relevant points or to praise it or to ruthlessly eviscerate it.

  • Social

The most obvious way that you can raise your site’s visibility through non-technical SEO means is of course through social media marketing, by using it as a customer service channel and genuinely interacting with people in a friendly, helpful and entertaining manner.

  • Keyword stuffing

Overusing keywords on your pages, especially when they obviously affect the readability of your site. It’s debatable whether Google even still uses keywords as a ranking factor anymore.

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