SEO Step by Step Process

If you are looking for Step by Step SEO Process to improve your ranking in Google, here is a detailed SEO process. Many companies fail to gain ranking due to the wrong strategy and not following the process.

Start with Keyword Research

This is one of the most important part of SEO process, it’s almost impossible to start SEO campaign when you don’t know what people are searching and what information they are looking for.

Here are few things you need to keep in mind when you do a keyword research.

  • Start with long tail and low competition
  • use Google auto complete to get more idea
  • Use Google related search
  • You can use tools like
  • There are paid tools like SEMrush which can help you do keyword research.

 Competition Analysis and Website Audit

Next step is to conduct competition analysis and website audit. Website audit is very important to make a list of on-page and off-page activities.

Website audit and assessment is difficult process if you don’t know fundamentals of SEO, ranking factors and how exactly google determines ranking of web pages.

 On Page Optimization or site optimization

Adding keyword rich content will not help you rank on first position after recent algorithm updates.

Page optimization tips and factors 

  • Write original and useful content
  • Don’t just add keywords to your content. Instead provide valuable information
  • Your site structure, URL structure will matter a lot.
  • Your site should load fast
  • Site should be mobile friendly
  • Your site should be updated on regular basis

Link Building and off-page optimization

But you can’t just create links from any websites. Instead you must earn links from authority websites and they should be relevant.

Monitor ranking and keep updating content

You need to keep updating your content, keep creating new content on regular basis. If you don’t monitor ranking and update your content you may not be able to maintain your ranking.


You need to keep your knowledge updated to maintain ranking of your website or your client’s website.

SEO Kenya Agency


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