10 Important SEO Tips for Beginners
To increase search engine traffic to your website, you need to optimize it for SEO. These 10 SEO tips for beginners is to help you get your website ranking higher in Google, so you can reap the benefits of organic traffic.
1. Prioritize website speed
Not only does a slow website hurt user experience, but it also hurts SEO. You can improve site speed by using a premium hosting provider, leveraging caching and reducing the file size of large images. Your website should load in under 3 seconds.
2. Link out to relevant content.
Linking out to relevant, authoritative pages will improve your SEO. It’ll also open the door to building relationships with authorities within your niche, which could lead to backlinks in the future.
3. Acquire quality backlinks.
To improve the authority of your website and rank higher in Google, you’ll need to acquire backlinks from relevant websites. While outreach can be an effective way to acquire backlinks, publishing link-worthy content assets makes the process easier.
4. Use internal linking
Internal linking helps keep visitors on your website, which decreases bounce rate and improves SEO. It also serves as a tool to transfer authority between pages: You can edit existing pages that have authority and link to new pages to give them a boost.
5. Use clean URLs
Keep your URLs short and concise, while also including the primary keyword you’re targeting. Also make sure your permalink structure does not include categories, tags or dates within the URL.
6. Remove or improve low quality content.
Having a lot of low quality pages that do not receive traffic will hurt your SEO. Identify these pages and either delete them or improve them by updating their content.
7. No-index category, tag and archive pages
Having category, tag and archive pages indexed within Google causes page bloat, which will hurt your SEO. These pages will also get flagged for having duplicate page titles and meta descriptions, so you should no-index them.
8. Use multi-media in pages
Include different forms of media on your pages, such as infographics and videos. This will help to increase the time-on-page of your visitors, which will improve SEO.
9. Ensure mobile friendliness.
Google has recently switched to mobile first indexing, meaning they rank your website based off of its mobile site rather than its desktop site. If your website is not mobile friendly, it won’t rank well in Google’s search results.
10. Write killer content
At the end of the day, the purpose of Google’s search engine algorithm is to make sure users get high quality results from their search queries. If you focus on writing high quality content that’s better than your competitors, you’ll rank well.