Types of SEO
What is SEO?
SEO is the process of making a website easier to understand by search engines and friendlier for users. The overall goal of SEO is to increase organic traffic from search engines by improving the positions the website appears in the SERPS for various search terms.
Types of SEO
There are various SEO types and includes:
There are three most common types of SEO for search strategy and includes: On-Page SEO, Technical SEO, and Off-Page SEO.
By breaking down your SEO strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.
On-page SEO relates to the content on your website. It includes strategies to optimize an individual page on a website.
This type of SEO covers:
- Keyword research
- Content creation
- Keyword optimization
- Optimize your page titles.
- Optimize your H1 Tag.
- Optimize your headings.
- SEO for Images.
There are many tools that can be used to do on page SEO. Some are paid tools SEMRUSH,Ahrefs,Alexa etc…
The types of SEO included in this category relate to:
- Site speed
- Site architecture
- Structured data
An easy way to check on the state of your technical SEO is by using tools like Alexa, Ahrefs, SEMrush and other SEO Audit Tool.
Off-page SEO techniques help strengthen the influence and relationship your website has with other websites. It revolves around:
- Link Building. Link building is the process of getting SEO backlinks from other websites.
These backlinks act as ‘votes of trust’ and increase the authority of the target website
- Brand Promotion. Google likes to rank known brands high in the results because people trust them.
It includes strategies to build a website’s reputation and authority. These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source.