What Are Long Tail Keywords And Short Tail Keywords?
Short tail keywords are general, high-traffic keywords that are difficult to rank for because of the high competition. For example, the keyword “shoes” would be a short tail keyword.
Long tail keywords, on the other hand, are a series of related keywords that are easier to rank for because there is less competition.
For example, the keyword “women’s black dress shoes” would be a long tail keyword. Targeting long tail keywords is a more effective strategy because they have more specific keywords and are often easy to rank
If you’re a marketer, you’ve undoubtedly heard the term “long tail” before. But what is long tail?
In essence, the long tail is made up of a large number of unique and specific queries that, when totaled, account for a majority of all traffic to a website. I
In contrast, short tail keywords are more general and broadly targeted, and are more likely to produce high levels of traffic, but also competition.
For example, the phrase “laptops” would be a short tail keyword, while “best laptops for college students” would be a long tail keyword.
There are a few reasons why long tail keywords are so important.
First, they can be extremely targeted, which means they’re more likely to result in conversions.
Additionally, they’re often less competitive than short tail keywords, making it easier to rank higher in search engine results pages.
Finding long tail keywords for your website
So how do you go about finding long tail keywords for your website? There are a few different methods.
One way is to use keyword research tools like Google AdWords Keyword Planner or semrush.com. These tools allow you to enter a general keyword and will return a list of related long tail keywords.
Another method is to use search engine results pages (SERPs). When you perform a search, take note of the keywords that are being used in the titles and descriptions of the top-ranking results. These are typically long tail keywords that you can target for your own website.
The bottom line is that if you want to maximize your website’s traffic, you need to focus on long tail keywords. By targeting these specific, low-competition phrases, you can improve your website’s visibility and drive more qualified traffic to your pages.
What are short and long tail keywords examples? and Why is long tail better thank short tail keywords?
Short Tail Keywords
Short Tail Keywords are typically one to three word phrases that are highly generic and receive a high level of monthly search volume.
Because they are so general, Short Tail Keywords are typically difficult to rank for on the first page of Google.
Some common Short Tail Keywords are “attorney,” ” real estate,” and “magic the gathering.”
Long Tail Keywords
Long Tail Keywords are typically three to five word phrases that are more specific and receive a lower level of monthly search volume. Because they are more specific, Long Tail Keywords are typically easier to rank for on the first page of Google.
Some common Long Tail Keywords are “best attorney in Atlanta,” “real estate for sale in Michigan,” and “magic the gathering deck ideas.”
Why is Long Tail better than Short Tail Keywords?
Long Tail Keywords typically receive a higher conversion rate than Short Tail Keywords. This is because people who are searching for Long Tail Keywords are typically looking for a specific product or service and are more likely to buy what they find.
Additionally, Long Tail Keywords are typically less competitive to rank for on the first page of Google. This is because there are typically fewer websites trying to rank for Long Tail Keywords than Short Tail Keywords.
The long tail and short tail keywords concept is important to understand when trying to optimize a website for search engine results.
The long tail keyword is a more specific keyword phrase that is often less popular than a short tail keyword, but because there is less competition, it may be easier to rank higher in search engine results.
The short tail keyword is a more general keyword phrase that is often more popular than a long tail keyword, but because there is more competition, it may be more difficult to rank higher in search engine results.