What Is Amazon Keyword Research?

Simply put, Amazon keyword research is the process of identifying the keywords that buyers are using to search for products on Amazon.

Once you know what these keywords are, you can then optimize your product listings to make sure they show up in Amazon search results.

Amazon keyword research tool is a tool that assists Amazon sellers, vendors, and agencies in finding all relevant keywords for their businesses, increasing product listing visibility, and optimizing Amazon SEO.

If you’re an ecommerce business owner, then chances are you’re well aware of the importance of keyword research. After all, the whole point of conducting online marketing activities is to drive traffic to your website – and the best way to do that is by targeting the right keywords.

Amazon is the world’s largest online retailer and as such, should be a key consideration when conducting your keyword research. This is because Amazon buyers use specific keywords to search for products – and if your products are listed on Amazon, you want to make sure you’re targeting the right ones.

How do you do Amazon keyword research?

There are a number of different ways to conduct Amazon keyword research, but the most effective method is to use a tool like MerchantWords.

MerchantWords is a paid tool that allows you to see exactly what keywords Amazon buyers are using to find products.

So, how do you use MerchantWords?

First, you need to create a free account. Once you’ve registered, you can then enter in the product you want to research. For example, if you’re selling a set of kitchen knives, you would enter “kitchen knives” into the search bar.

MerchantWords will then show you a list of all the keywords that Amazon buyers are using to find kitchen knives, as well as the number of times each keyword has been searched for on Amazon. This will give you a good indication of which keywords are most popular for your product and which ones you should target in your Amazon marketing activities.

While MerchantWords is a great tool for conducting Amazon keyword research, it’s not the only one. There are a number of other free and paid tools that you can use, including the Amazon Keyword Tool and Google AdWords.

When doing Amazon keyword research, you can also use Ahrefs to identify the organic search traffic for a given keyword.

This can help you determine the competition for that keyword and whether it’s worth targeting for your product listings.

Additionally, Ahrefs can help you find related keywords that you may not have considered. By using these related keywords, you can improve your chances of ranking for your target keyword.

This tool can help you find keywords that are relevant to your product, as well as spy on your competitors to see what keywords they are targeting.

What other tools can be used to do Amazon keyword research?

Doing Amazon keyword research isn’t difficult, but it can be time-consuming. You can use a number of different tools to help you find the best keywords for your product.

One of the best tools for Amazon keyword research is Moz’s Keyword Explorer. This tool not only helps you find keywords, but also provides data on how competitive the keyword is and how many monthly searches it receives.

Another tool that can be helpful for Amazon keyword research is Google’s Keyword Planner. This tool allows you to not only find keywords, but also provides data on how competitive the keyword is and how many monthly searches it receives.

Finally, another tool that can be helpful for Amazon keyword research is SpyFu. This tool allows you to see what keywords your competitors are targeting, as well as how much money they are spending on Adwords for those keywords.

All of these tools can be helpful for finding the best keywords for your Amazon product. However, you should always test out different keywords to see which ones work best for your product.

So, why is Amazon keyword research important?

When it comes to online retail, Amazon is king. Simply put, because Amazon is such a popular online retailer, if you’re not targeting the right keywords, you’re missing out on a lot of potential traffic and sales.

By conducting Amazon keyword research and optimizing your product listings accordingly, you can ensure that your products are showing up in Amazon search results, which will help to boost your sales.


Doing Amazon keyword research is one of the best ways to identify what products to sell on Amazon.

By taking the time to research the right keywords to target, sellers can find profitable products to list on Amazon and improve their chances of success.

Similar Posts