What is Anchor Text?

An anchor is the text you click to move from one internet destination to another; it literally anchors two different locations on the internet together. SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text.

Anchor text is the clickable text that you see in a hyperlink.

The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page.

These ancho texts are very common and  as they’re much better suited to utilizing flow in your content and even prompt a call to action. Generic Anchor Examples includes :

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