What Is Competitor Keyword Research?
In SEO, competitor keyword research is the process of identifying what keywords your competitor is targeting and the corresponding search engine ranking for those terms.
By understanding what keywords your competitor is targeting and how they are ranking, you can develop a competitive strategy to improve your own website’s search engine visibility.
There are a number of different ways to conduct competitor keyword research. The most common approach is to use a keyword research tool such as Google’s Keyword Planner or SEMrush to identify the top keywords that your competitor is targeting.
You can also use Google Search results to identify the keywords that your competitor is ranking for.
Once you have identified the top keywords that your competitor is targeting, you can use that information to develop a content strategy that will help you improve your own website’s visibility for those terms.
You can also use that information to develop a paid search campaign that targets those same keywords.
Competitor keyword research is an important part of any SEO strategy. By understanding what keywords your competitor is targeting and how they are ranking, you can develop a strategy to improve your own website’s visibility and compete more effectively.
What is SEO competitive analysis
SEO competitive analysis is the process of investigating the websites of your online competitors to determine which SEO tactics they’re using to rank higher in search engine results pages (SERPs).
After analyzing your competitors, you can develop a strategy to improve your website’s ranking and outrank your competitors.
How do you research competitors websites?
The first step in any SEO competitive analysis is to compile a list of your competitors. This can be done manually by searching for your target keyword(s) and identifying the websites that rank on the first page of the results.
You can also use a tool like Moz’s Open Site Explorer or Google’s Search Console to find your competitor websites.
Once you have a list of your competitors, you’ll need to research their website SEO tactics. This can be done by using a tool like Ahrefs Site Explorer to view the backlinks, organic keywords, and other SEO metrics for each of your competitors.
This will help you determine which SEO tactics your competitors are using to rank higher in search results.
After you’ve analyzed your competitors’ SEO tactics, you can develop a strategy to improve your website’s ranking.
This may include adding more high-quality backlinks, optimizing your website for keywords, and improving your website’s overall SEO.
Conclusion
Competitor keyword research is the process of identifying the keywords that your competitors are targeting in their marketing efforts.
By understanding the keywords your competitors are targeting, you can better align your own marketing efforts around keywords that have the potential to drive more traffic to your site.
