Why small business needs a website

With so many low priced online services, there’s really no excuse to keep putting it off.Still not sure how having a website will help you grow your business?

Here are reasons every business needs a website:

Find customers

Small businesses with a website agree that it’s made it easier for customers to find their business. A website enables them to find your company and learn about your business and what it offers at any time and any place.

Meaning  if someone is looking for a product or service that your business offers, your website needs to show up in the search results or you will miss out on potential sales leads.

Build credibility

A website can help small businesses increase flexibility, control, branding and credibility. To be credible and attract new customers, a website can make a difference.

Get more customers

Reaching thousands of people using only traditional marketing methods like direct mail or print advertising can be very expensive and unreliable.

Getting online enables you to reach more people locally or outside of your region while paying less for the exposure.

Grow your business

Many small businesses aim to expand in the market and reach out to new customers. While face-to-face interactions can be important and business often comes from word-of-mouth, a website gives you a chance to “pass your card out” to thousands online.

Gain competitive advantage

Consumers want to be informed about their purchasing decisions what they buy and from whom they buy.

Without a website, you risk losing customers to businesses already taking advantage of the online marketplace. If you’re in competition with another business that has a website, that’s a clear advantage especially if they are effectively marketing their website.

SEO Kenya Agency


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