Is Shake It Pup (Shark Tank) Still In Business
No, Shake It Pup, the dog food seasoning business featured on Shark Tank, is no longer in business. AJ Crook left the company in 2021, and Brett Maiolfi rebranded it to Snap Wag, but unfortunately, Snap Wag also closed shortly after, leading to the closure of the business
Shake It Pup is a business that provided lap-dog-style dog suits and accessories. The company aimed to give pets their own unique and designer look, and also help humans clean up and handle wastes produced by their dogs.
They had a wide range of products, such as dog coats, dog diapers, and dog washers.
In Season 11, Episode 13 of Shark Tank, AJ Crook and Brett Maiolfi presented their dog food seasoning product, Shake It Pup, seeking $100,000 for 10% equity. During the pitch, the Sharks evaluated the business and made various offers:
- Kevin O’Leary found the idea intriguing and made an offer of $100,000 for 50% equity.
- Lori was also impressed with every aspect of the product and proposed $100,000 for $1 per unit until $100,000 is recouped, then 25 cents per unit in perpetuity plus 3% equity.
- Mark Cuban suggested a partnership with Wild Earth, believing that Shake It Pup and Wild Earth could complement each other well. The offer was $100,000 for 25% equity
Post-Shark Tank, Shake It Pup experienced significant growth and expansion. The founder’s dedication, coupled with the exposure from the show, contributed to increased sales and the introduction of new products.
Their marketing strategies, including a strong presence on platforms like Instagram and a user-friendly website, complemented their availability on popular sites such as Amazon.
This multi-channel approach broadened their reach, resonating with a wide audience of dog owners seeking healthy and all-natural food options for their pets
However, in 2021, one of the co-founders, AJ Crook, left the company.
The remaining co-founder, Brett Maiolfi, attempted to revive the business by rebranding it as Snap Wag.
Despite the rebranding efforts, Snap Wag (formerly Shake It Pup) ultimately ceased operations shortly after the rebranding.
So while Shake It Pup found initial success and investment from their Shark Tank deal, the company could not sustain its business in the long run and has shut down completely. The rebranding attempt as Snap Wag was unsuccessful in keeping the venture afloat.
| DETAIL | INFORMATION |
| Business Description | Shake It Pup provided dog food seasonings designed for picky eaters and dogs with dietary restrictions. |
| Founders | AJ Crook and Brett Maiolfi |
| Shark Tank Season/Episode | Season 11, Episode 13 |
| Ask on Shark Tank | $100,000 for 10% equity, valuing the company at $1,000,000 |
| Deal Made | Mark Cuban: $100,000 for 25% equity |
| Post Shark Tank Growth | Experienced growth in sales, expanded product line, strong marketing on Instagram, website, and Amazon |
| Founder Change | AJ Crook left the company in 2021 |
| Rebranding | Brett Maiolfi rebranded the company to Snap Wag |
| Current Status | No longer in business. Snap Wag (formerly Shake It Pup) closed down shortly after rebranding. |
The table summarizes the key details about Shake It Pup, including the founders, their ask on Shark Tank, the deal they made, their initial post-Shark Tank growth, the change in founders, the rebranding attempt, and ultimately, the closure of the business.
Shark Tank Shake It Pup Update 2024
Based on the provided sources, AJ Crook and Brett Maiolfi appeared on Shark Tank Season 11 and secured a deal with Mark Cuban for $100,000 for 25% equity estimated valuation to be $0.4 million
However, the latest update reveals that the company, Shake It Pup, is no longer in business. AJ left the company in 2021, and Brett rebranded it to Snap Wag, but unfortunately, Snap Wag also closed shortly after, leading to the closure of the business
Shark Tank Shake It Pup Net Worth
Shake It Pup’s net worth is estimated to be $0.5 million as of 2021. Shake It Pup appeared on Shark Tank seeking a $100,000 investment in exchange for a 25% equity stake in the company, valuing the business at $400,000.
Co-founders AJ Crook and Brett Maiolfi pitched their dog food seasoning product on the show. Each Shake It Pup seasoning bottle costs $2.45 to produce and sells for $12.99, with each bottle lasting for 30-60 meals.
The company achieved about $105,000 in sales during its first year in business, indicating a strong start in the market.
